Why does Anheuser-Busch Need a Small Batch Series?

While going through my morning Twitter ritual I stumbled upon this article on Beerpulse covering AB's plans to release a small batch series, and the first and only thing that popped in my mind was "WTF???" Whether it's what-the-fuck, why-the-fuck, or who-the-fuck is inconsequential, I'm sure many of you craft people share my initial reaction. It's bad enough that ABInBev bought out Goose Island, owns a large portion of the CBA(Widmer,Redhook,Kona) stock and tries to market garbage like Shock Top as "craft". Why do they feel the need to continue encroaching into a market that really wants very-little-to-nothing to do with them. Truth be told, how many fans of craft and industry folk are going to make the switch over to small-batch Bud from whatever they brew or craft consumed on a regular basis? Most likely, not many, if any. I admit, I'll try it once, but I guarantee its not going to beat even the worst of locally-produced beers. On the other hand,ABInBev could be shooting themselves in the foot by releasing a Brewmasters series. What if the desire for better beer causes Average Joe Bud to seek out more better beer? We all started somewhere. It's likely to happen, but not on such a scale to affect there business dramatically, but there is always wishful thinking